The Big Coach Conversation
Coach Hire Comparison (CHC) help individuals and groups to find and book coaches and minibuses by comparing prices from multiple operators, saving users time and money.
When CHC approached TeamBA, they brought a vision – they wanted to unite an entire industry for a landmark event that would inspire collaboration and spark innovation in the industry.
Services:
The
Vision
Coach Hire Comparison’s ambition was clear: to bring together coach operators, manufacturers and industry experts under one roof for the very first time. The goal? To challenge outdated systems, share forward-thinking ideas, and start a conversation that would reshape the future of coach travel. To support such a bold initiative, the event needed more than logistics, it needed a brand and strong visual identity. Something that could capture attention, feel credible and support the digital experience from the first click to the post-event communications.
The
Journey
Our work spanned across production, design, web development, video production and event management, utilising the expertise of each team member of TeamBA.
Branding: Lead by our Creative Designer Libby Dale, we created a full event sub-brand and visual identity which was used across all brand touchpoints, this differentiated the event while remaining connected to the parent brand (Coach Hire comparison).
Web Design & Development: Libby designed and built a streamlined event site with clear UX and responsive design, allowing users to register with ease.
Video Production and photography: On the day of the event, Our Lead Videographer Mike captured key moments, behind-the-scenes footage and interviews and edited these to create a suite of content for post-event engagement and future promotion. Hannan, our Creative Designer captured photographs of the event.
Motion Graphics: Our Creative Designer Hannan used her motion graphics skills to bring Coach Hire Comparison’s mascot, Coco, to life and enhance audience engagement.
Digital & Print Assets: We designed a cohesive set of branded materials, from lanyards and stage backdrops to social media graphics and presentation templates, ensuring every touchpoint felt unified, high quality and professional.
The
Results
The branding gave the event a distinctive and recognisable identity and set the tone for future editions. The website converted effectively, helping generate strong registration numbers and the post-event video assets allowed the message to live on well beyond the day itself, turning a one-off event into a lasting campaign.
For TeamBA it was another example of how we bring ambitious ideas to life – through creative partnership, strategic planning, and flawless execution.
Our Work
Rail Trail Vlogs
Accessibility training videos for Greater Anglia
Video to promote The Transport Benevolent Fund
Rail Staff Away Day
Internal Awards Ceremony Motion Graphics
Graphic Design for Independent Rail Retailers
Charity Promotional Video
The Great Transport Debate
The Big Coach Conversation
