Charity Promotional Video
Introduction
Down’s Syndrome Manchester (DSM) is an inclusive, member-led charity supporting individuals with Down’s syndrome, as well as parents, caregivers, and professionals, from diagnosis through adulthood.
Services:
The
Vision
DSM aimed to increase funding for their over-17s programme while also raising awareness and welcoming new members. To support this effort, they wanted a short film that showcased the programme’s value and highlighted the positive impact it has on the quality of life of its members.
Planning
We began with a series of discovery calls to understand DSM’s goals and ensure that the film authentically represented both the organisation and its members. It was essential to everyone involved that the voices of those who use the service, and those who deliver it, were at the heart of the final story. Next, we secured a suitable filming location for interviews and scheduled the shoot to coincide with a DSM event. This allowed us to capture genuine, real-time moments that reflect the energy and community spirit of DSM’s work.
Filming
The production took place over a single day, with interviews scheduled in the morning and event coverage in the evening. We spoke to a range of participants across multiple locations to present a well-rounded, multi-perspective view of the charity’s work.
A two-camera interview setup gave us greater flexibility in post-production while creating a relaxed environment that encouraged open, natural conversations.
Post
Production
Post-production progressed smoothly thanks to the clear communication during planning. Once DSM approved the interview selects and B-roll footage, our design team enhanced the film with vibrant graphics and captions aligned to DSM’s branding. This ensured the final video felt unmistakably “DSM”- warm, engaging, and full of character.
The
Impact
The film was released during Down’s Syndrome Awareness Month and received an overwhelmingly positive response from members, families, and the wider community. It was a rewarding project to be part of, and a powerful way to highlight the uplifting impact DSM has on the lives of so many people.
Testimonial
Genuinely engaged with our members and services, the whole team were curious, kind, professional and brilliant to be around. The team worked with us to capture our story in an ethical, meaningful way – from planning meetings to the day of the shoot. Raising awareness and funds are tricky for charities and to have a promo video like this to use will have a huge impact on Down’s Syndrome Manchester.
We cannot thank TeamBA enough for their support.
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